How Featured's users make 100K media pitches per month on Vercel
A three-engineer team consolidated model routing, long-running agent jobs, and deployment on Vercel while serving 100,000+ users. The case study shows where managed abstractions can remove operational work.
Featured supports **100,000+ users** across three brands with three engineers. It migrated **374 Sanity sites** from Elastic Beanstalk, routes model traffic through AI SDK and AI Gateway, and moved long-running jobs to Workflow SDK.
For a small agent team, the useful pattern is consolidation: standardize model calls, make provider changes configuration-level, and put work that outlives a request into durable workflows. Featured also made chat primary after users favored conversation over dashboard navigation.
Featured supports **100,000+ users** across three brands with three engineers. It migrated **374 Sanity sites** from Elastic Beanstalk, routes model traffic through AI SDK and AI Gateway, and moved long-running jobs to Workflow SDK. For a small agent team, the useful pattern is consolidation: standardize model calls, make provider changes configuration-level, and put work that outlives a request into durable workflows. Featured also made chat primary after users favored conversation over dashboard navigation. This is a vendor-authored case study, not a cost or reliability comparison. Its **17-model** setup and **100,000+ monthly pitches** show operating scale, but the material provides no latency, failure-rate, or migration-cost data.
This turns earlier platform capabilities into an operating pattern for a three-engineer team: normalize model access, move request-independent work into durable execution, and let conversational use reshape the product surface. It reinforces consolidation as leverage at scale, while leaving the prior questions about cost, reliability, and platform dependence unanswered.